London: Port City Exhibition at the Museum of London Docklands brought to life 200 years of London’s ports — a sensory journey through sights, sounds, and scents. For generations, these ports stood as Britain’s gateway to the world. Collaborating with 3D designer Hara Clark, the gallery underwent a stunning transformation into a visual reverberation of a bustling port warehouse.
In this dynamic project, my focus was on seamlessly integrating graphics into the exhibition's fabric. Stylised and intricately designed images were directly printed onto the wooden surfaces of showcases inspired by packing crates. This deliberate choice not only conveyed the authenticity of a warehouse setting but also created a unique visual experience. As visitors explored the gallery, a mesmerising parallax effect unfolded, with images spanning across crates, offering a dynamic and captivating journey.
Beyond images, thematic coherence extended to labels. Printed on wooden sheets, they harmonised with the overall aesthetic, mirroring the typography found on branded crates. This meticulous attention to detail elevated the visual appeal and contributed to an immersive narrative, transporting visitors to the historic world of London's ports.
3D design: Hara Clark
Lighting: DHA Designs
Audiovisual production: Clay Interactive
Exhibition build: Central Leisure Developments
Graphic production: BAF Graphics
250sqm £80k